Feel like writing even more!

I am indeed on a roll today. I guess having a blog is really making me excited. Here's a little interesting thing that happened yesterday.

I am taking Marketing Classes at UCI - working towards a certification in Marketing. For one of the courses, I have to create a PR and Advertising Campaign on any product of my choice. Actually, I started thinking about the final project only late last week (a week before my final). I couldn't think of a product that I wanted to work on. I thought about it too hard.

Then on Friday morning, I was in a meeting at work. The guy sitting across me had his sunglasses put down on the table. The meeting was pretty boring anyways. I looked at his sunglasses and started to think - maybe I could pick a product that's related to sunglasses. Then suddenly I thought of the Oakley's new products that have some earphones embedded on them.

Now, I am not a very very tech savvy person. So i have a rough idea of the product but I cannot tell you stories about the latest tech gizmo that hit the market. So then I went back to my cube and started researching on Oakley's products. So there was Oakley RAZRWIRE and Oakley OROKR.

The idea of the project was to make a complete PR and advertising plan on paper and also have a draft of the Ad (any form) and present it to the class next week. But I started thinking directly of what the Ad would look like. And as I have done for my previous projects in Marketing, I started looking up Google for pictures of OROKR and RAZRWIRE. I collected so many pictures that I almost got confused.

On Saturday, when I started to work on the project, I was actually confused as to which one should I pick - the RAZRWIRE had more advertising material that I could collect but OROKR seemed more useful for its features.

To clear the confusion, I actually went to the Oakley store in Irvine Spectrum and looked at the products and finally made up my mind that I will pick OROKR. By the way, the sales girl at the Oakley store was cute!

And I also almost made up my mind that I am going to buy a pair of sunglasses from the store. I wil have to go with Niki and decide which ones :)

Comments

Anonymous said…
Good luck with your PR and Marketing project. Thanks for picking our product to create a PR and marketing plan around. Just to let you know the Oakley Electronic products get a ton of exposure because it is not like any other electronics product or sunglass out there. Also we do a lot of key influencer placement with our products in general (athletes, stars, etc.). As far as O ROKR is concerned, I know I had a ton of fun marketing these things on the Radio and TV and I got to meet some very cool people while doing it.

Thanks again,

-C2
Oakley's Tech Guru
November 14, 2006 at 7:35:00 AM GMT+5:30
Anonymous said…
Oh BTW: Check out the THUMP Pro which will be in the Irvine Spectrum store on Friday. The sucker is pretty darn close to waterproof (we'll call it sweat resistant for safety sake) and weighs less than an empty CD jewel case. Oh and just an FYI for your project, the tech media responds really really well when they have direct contact with a key member of the development team.

Late

-C2
November 14, 2006 at 7:49:00 AM GMT+5:30
fahad sait said…
sir jee ,its gud to know abt orokr,can u tell me where is the store irvine spectrum and where can i see it in mumbai and one more thing can u mail me the address at arfahadsait@yahoo.com
May 17, 2008 at 9:45:00 AM GMT+5:30
Post a Comment

Popular posts from this blog

Vegetarians eating in Vietnam

Image
Before I start my post, I must admit that I am not a food blogger. Hence, you may not be treated with culinary adjectives commonly found in a food blog. This post is a continuation to my endeavor to share unique travel and life experiences that could be of value to those reading and sharing these posts.  We were an eclectic group of 10 traveling to Halong Bay, Hanoi, Hoi An and Danang in Vietnam in the first week of May. While there is much to talk about the overall experience of traveling in Vietnam, I choose to restrict my post to places we enjoyed eating and drinking at as vegetarians (not vegans) from India.  Since the group had one member who had religious dietary restrictions (Jain food only), we stuck to the safe bets of Indian restaurants viz. Annam in Hanoi, Sri Spices in Hoi An and India Family in Danang. The idea of this blog is to share places / food other than the above where we found good vegetarian options, besides of course trying the local brands of beer....
Read more

i love the radio

Image
yes! i am one of the biggest fans of the radio. how many people do you know have a car music system but no cd's, mp3's or audio cassettes (old school) in their car. i am just one of them. even if i do have cd's in the car, they would be catching dust in the glove compartment, because life's pretty simple for me. if there is one radio station that i am hooked enough to, i need nothing else. when i was in the US, i was hooked on to kiis fm (102.7) in southern california - it plays in LA and OC. many people think that this station is too girly and plays the same songs over and over again. don't matter to me. i would religiously listen to the shows on the way to work, and on the way home in the evening. i would know the rj's, the 8:20 birthday game, some reality-type-fake-tears show on the radio in the morning and the works. they say that if you listen to kiis fm for a couple hours at a stretch, you would have listened to the same songs twice. i was still hooked on....
Read more

the rise and fall of social networking

Lately, I have been asking people around me questions like "Are you still a regular on Orkut?", "You don't seem to be orkutting much these days?". I get common answers. Most of the answers are like this: "Yeah, I don't get much time!", "The whole world seems to have switched to another social networking site - Facebook" or "Its not cool anymore". For the uninformed or underinformed - Orkut is the most popular Social Networking Website in India and other developing countries. I have been tracking the popularity trend of Orkut for quite a while. Here's how I'd like to describe the lifespan of Orkut so far. This can well be extrapolated to a ton of other social networking websites. They came, they saw, they conquered....they got bored....they moved on! I remember getting sparse invitations to join Orkut as early as begninnnig of 2005. I had roughly 15-20 friends on my list. Some friends in my current friends circle and some...
Read more